Siddharth Rathod
Senior UI/UX Designer · 6 Years · Bengaluru

Architecting scalable UX systems — now orchestrated with AI.

I'm a Senior UI/UX & Product Designer with 6 Years across fintech, telecom, procurement intelligence, and AI-powered surveillance — pairing human-centered design with AI-agent workflows to ship faster without losing craft.

Career at a glance

The numbers behind the work

12+
Products Designed
7+
Industries
6
Years Experience
30%
Faster Iteration using AI
95%
Pixel-perfect Developer Handoff
20+
Cross-functional Stakeholders
10+
Developers Collaborated Simultaneously
10+
Designers Mentored
50+
Workshops & Requirement Sessions

Industries I've worked in

Fintech
Digital payments, wallets & prepaid-card platforms for secure, cashless transactions
Automotive
Designed a motorbike brand website showcasing models, features, and ex-showroom / on-road price comparisons
Procurement Intelligence
Market & supplier-intelligence platforms turning sourcing data into decisions
AI-Powered Surveillance
Facial recognition & video-management systems for real-time security monitoring
Traffic Tech
AI-enabled traffic monitoring & automated violation detection systems
Healthcare
Community & engagement platform connecting a hospital network's employees and stakeholders
B2B SaaS & Enterprise
12+ enterprise products spanning complex, multi-stakeholder workflows
IoT & Connected Systems
Cross-platform device management with real-time, self-learning AI capabilities

My Journey

2019
UI Designer & React Developer
Started my career designing interfaces and building them in React
2020
UI/UX Designer
Dove deep into user research & UX
2022
Senior UI/UX Designer
Led end-to-end design for multiple products
2023
AI-Native Product Designer
Strategy, systems & cross-functional impact
2026
Building AI Design Agents
Creating tools to augment design intelligence
My AI-Native Design Workflow
Research
AI-powered deep research & synthesis
Ideate
AI ideation, mind maps & user insights
Structure
Flows, IA & information architecture
Design
Figma + AI for rapid prototyping
Evaluate
AI UX audits & heuristic evaluations
Iterate
Test, learn & iterate faster
Handoff
Design tokens, specs & developer handoff

Tools I Use

Figma Adobe XD Sketch Illustrator Photoshop Claude ChatGPT Gemini Grok Runway Flowise Flowstep Google Stitch Figma Make Galileo AI Hotjar Google Analytics
Selected work

Case studies

Five projects spanning fintech, corporate payments, healthcare access, and sports-tech — each shaped by research, iteration, and real constraints.

Logofolio

Brands I've designed for

Revo Telecom Parts Inc.
Webbasol
Dumbbell Dose
The National Bulletin
Shop Mafia
Cluster
Sort Surprises
National Maritime Heritage Complex
Padosi
About

A little about how I work

I'm a Senior UI/UX and Product Designer with 6 Years turning complex business requirements and customer insights into scalable design solutions — across fintech, automotive, procurement intelligence, and AI-powered surveillance, AI-powered traffic Tech, healthcare.

At Appiness Interactive I led end-to-end design on 12+ digital products, mentored a team of 10+ designers, and folded AI-assisted tools into every stage of the UX lifecycle — cutting design iteration time by roughly 30% without giving up craft. I care as much about the unglamorous middle of a project — the workshops, the flows, the third round of usability testing — as the polished screens at the end.

Lately I've been deep in AI-agent orchestration — Claude, Flowise workflows, and generative tooling — exploring how a design org actually ships faster when the process itself is designed well.

Design
UX Research Information Architecture Interaction Design Design Systems Prototyping Usability Testing User Journey Mapping Heuristic Evaluation Hick's Law Fitts's Law Jakob's Law
Tools
Figma Adobe XD Sketch Illustrator Photoshop HTML / CSS Hotjar Google Analytics
AI & workflow
AI Agent Orchestration Claude (Code · Artifacts · Projects) Flowise agent workflows Google Stitch Figma Make Runway Framer AI Banani AI ChatGPT Grok Gemini Agile / Scrum
Experience

Work experience

Full resume →
Apr 2022 — Dec 2025
Senior UI/UX Designer (Product Designer)
Appiness Interactive Pvt. Ltd., Bengaluru
Led end-to-end UI/UX across 12+ digital products — procurement intelligence, AI-powered surveillance, traffic management, and prepaid-card ecosystems for 5+ clients across 7+ industries. Mentored 10+ designers and cut iteration time ~30% with AI-assisted workflows.
Dec 2019 — Mar 2022
Senior UI/UX Designer · UI/UX Designer & React Developer
Optimal IT Solution, Patna
Designed UX for 8+ mobile apps and transactional web platforms end-to-end, and built UI in React.js / React Native — including an online financial platform with secure banking flows, payments, and onboarding across 15+ key user flows.
Education

Academic background

2019
Master of Computer Applications (MCA)
Anugrah Narayan College, Patna
2015
Bachelor of Computer Applications (BCA)
St. Xavier's College of Management & Technology, Patna
Certification
Global Navigation Satellite System (GNSS)
Indian Institute of Remote Sensing (IIRS)

Outside of design, I spend my time building living ecosystems, focusing on planted aquariums and rare botanicals.

Let's build something worth using.

Open to senior product design roles and design-leadership conversations — based in Bengaluru, open to remote.